PATA Annual Conference 2012 in Kuala Lumpur, Malaysia


Malaysia will be hosting the 2012 PATA Annual Conference from 19 to 22 April 2012, making it the fourth time in forty years that the nation was doing so.

Organized by PATA, Pacific Asia Travel Association, at The Royale Chulan Kuala Lumpur, the conference will be themed “Building the Business Beyond Profits” where some of Asia Pacific’s conscientious entrepreneurs and industry practitioners will share their successful managerial and entrepreneurship business models and principles with international and local delegates.

The conference will be the best platform for delegates comprising of travel-related industry players, government and media leaders and officials to experience and acquire new tourism insights from prominent international speakers. Among the topics are:

  • PATA Next Generation
  • Leading in Challenging Times
  • Building Business Excellence
  • Tourism Roundtable Discussions – Emerging Markets, Crisis Management and New Technology
  • The Social Entrepreneurs’ Challenge
  • ASEAN 2015 - Great Expectations: One Vision, One Identity, One Community
  •  The Entrepreneurs’ Challenge – The Winning Business Model Revealed

Some 600 international PATA members and 120 foreign and local media are expected to attend the event which comprises the annual general meeting from 19 to 20 April and the conference from 21 to 22 April. There is also opportunity for them to visit various attractions in the country either before or after the conference.

"We’re excited to host the PATA Annual Conference again which actually coincides with Tourism Malaysia’s 40th anniversary as catalyst to the industry. This will be a great platform to showcase Malaysia as a premier tourist destination and to promote our new products and facilities to the world,"
Tourism Malaysia acting Director-General YBhg. Dato’ Azizan Noordin said.

“We urge all travel trade members in Malaysia, the hoteliers, the tourism officers, airlines and airports representatives, tour operators, tourism product operators and students to join as delegates,” he added. Registration for the conference can be done at www.PATA.org
Tourism Malaysia has been an active Government member of PATA since 1965 alongside 80 member organizations in Malaysia. Malaysia previously hosted the conferences in 1972, 1986 and 2001.

About PATA:
Founded in 1951, Pacific Asia Travel Association (PATA) is a membership association acting as a catalyst for the responsible development of the Asia Pacific travel and tourism industry. In partnership with the private and public sector members, PATA enhances the sustainable growth, value and quality of travel and tourism to, from and within the region. Find out more at www.PATA.org

I first attended PATA in 1986, the 35th Anniversary Annual Conference in Kuala Lumpur, Malaysia...learned so much and met so many new friends... and joined the post conference tour to Sabah and Sarawak with 135 PATA journalists from all over the world... that was absolutely an eye-opening journey to my travel journalist life... my stories " Love in the Long House" and many other Malaysia stories published on China Times won tremendous popularity and ever since then Windy also became part of the big family of PATA... 

Apa Kabar Malaysia...Spa Lady Windy is back to YOU~~


The 12th annual WTTC Global Summit Tokyo/Sendai

Today Japan is taking a united stand against the challenge of the tremendous damage caused by the 2011 Tohoku-Pacific Ocean Earthquake followed by the massive tsunami on 11 March 2011, and by the nuclear power plant accident triggered by the tsunami. The World Travel Tourism Council (WTTC) fully supports Japan in this recovery process, and as a mark of the commitment to this expressed by its Members, has decided to open its 2012 Global Summit with a Sendai Recovery and Asia Outlook Summit (in association with PATA) to be held in Sendai, followed by a plenary Global Summit session in Tokyo. 

The Global Summit is the most influential Travel Tourism event of the year, bringing together almost 1000 industry leaders, to tackle some of the most pressing issues facing Travel & Tourism today.

Attendance at the Global Summit is by invitation of the World Travel Tourism Council and the Global Summit Host Committee only, and is reserved for those who lead Travel Tourism enterprises and organizations in the private sector, or participate in public sector policy and support of the sector.

Atsutoshi Nishida, Chairman of the Board, Toshiba Corporation, and Chairman of the WTTC Global Summit 2012 Host Committee, welcomes delegates to Japan:

Japan has developed a distinct travel culture that is permeated with the spirit of hospitality. I want to make next year's WTTC Global Summit a fusion of this unique culture and Japan's cutting edge technology.  The Global Summit will take place in April - a wonderful time of year in which spring can be enjoyed to the full, and the cherry blossoms - the symbol of Japan - are in full bloom. I look forward to hosting you all during the time of year in which the heart dances its most. You are all very welcome to Japan.”

The 12th annual WTTC Global Summit will be held in two locations:
Sendai City (16-17 April 2012)  A year after the Tohoku region was devastated by the earthquake and tsunami of 11 March 2011, the Global Summit commences with the Sendai Recovery and Asia Outlook Forum (in association with PATA) to be held in Sendai City, the provincial capital of the Miyagi Prefecture and a focal point of last year's disaster recovery efforts.

Tokyo (17-19 April 2012)  The plenary session of the 12th Global Summit will then be held in Tokyo and will examine, amongst other subjects, the role of Travel Tourism as a driver of economic and social advancement at a time of global turbulence. The Global Summit will take place at International Convention Centre Pamir, Tokyo.

Spa Lady Windy is invited as journalist delegate to both Sendai & Tokyo Summit; hope to see you all in Japan!

For Japanese info, please visit: