2008-05-01

EURO 2008 in Austria and Switzerland

All Eyes Are On The BALL!

The 2008 UEFA European Football (Soccer) Championship, commonly referred to as the Euro 2008, will be hosted by Austria and Switzerland this year from June 7 to 29. Euro 2008 is going to be the third largest sports event worldwide this year, and the second successful joint bid in the competition's history, following the UEFA Euro 2000, hosted by Belgium and the Netherlands. The 2012 competition in Poland and Ukraine is scheduled to become the third jointly-hosted tournament.

For Austria, it will be the first major soccer event the country has ever hosted.

Austrian National Tourist Office made a big promotion in Taipei in earlier March this year to introduce EURO 2008 to the Taiwanese soccer fans.


For Switzerland, only the second one since the World Championship in 1954, when Germany became the soccer world champion.

Not surprisingly the matches are keenly anticipated in both countries.

16 European football nations will compete for the title. The teams include the two host countries Austria and Switzerland, and Greece, Italy, Germany, France, Croatia, Poland, Portugal, Romania, Sweden, Russia, Spain, Turkey, the Czech Republic, and the Netherlands.

The motto for the 2008 soccer tournament is 'Expect Emotions'!

And one can only hope that the competing teams live up that motto and give the world a wild ride to the end. The slogan is to sum up everything the tournament hopes to represent, describing in a nutshell what the Euro 2008 has to offer: joy, disappointment, relief or high tension – right up to the final whistle.

There will be plenty for supporters to get worked up about. More than a million of them will make their way to the stadiums to watch the 31 matches and see European football at its best from close quarters. In addition, millions more will join in on the streets at official free fan festivals organized by the eight host cities. Furthermore, more than eight billion will watch the action on television. It's hard to imagine anything more colourful, festive and exciting. UEFA EURO 2008™ is pure emotion.
Besides, the finals will be an experience not to be missed, not least because great importance will be placed on hospitality, a unique mix of service-mindedness and friendliness, seasoned with a good pinch of humour.

It is believed that Euro 2008 will be one of the biggest football festivals in the world ever, not only in Austria and Switzerland, where the matches are held, but also across the world where many of the matches will be televised, so also in Taiwan, where many restaurants and bars show the games.

The colourful, traditional town houses on the Maria-Theresien Street have a very different sheen as expectation rises ahead of the June finals. Garlands with colourful footballs stretch from one side of the street to the other while numerous flags have been hoisted up so residents and visitors to the city alike can get in the mood for the football festival that awaits. Innsbruck will host three Group D games, starting with the meeting between Spain and Russia on 10 June.

The Swiss Sports Museum's Football Memories project is taking a new look at the nation's footballing heritage in the run up to co-hosting UEFA EURO 2008™. Switzerland won the silver medal in the 1924 Olympic football tournament, losing 3-0 to Uruguay in the final in Paris. Given that there was no equivalent European tournament at the time, just reaching the final gave them the right to call themselves European champions. The new Sports Museum project has revived memories of that past achievement and is encouraging Swiss citizens to contribute memories and memorabilia to a new celebration of Swiss football. Soccer fans all have their own personal football memories and objects which are all worthy of being exhibited, more than 120 pieces of football memorabilia have already found their way to the exhibition website, including an original shirt worn by Ernst Hufschmid in Switzerland's first FIFA World Cup finals appearance in Italy in 1934.
The official matchball for UEFA EURO2008™ has been unveiled by adidas. EUROPASS is the latest in a long line of instant classic adidas match balls with the UEFA EURO 2008 official sponsor having exclusively supplied balls for the European Championship since 1980. ClassicThe classic colouring - a white base colour with black dots - recalls the balls of yesteryear, but round dynamic elements in silver and red results in a very modern design which perfectly suits the host countries. The national flags of both countries have also been integrated into the ball design, with eight circles in a subtle silver effect.
The ball is constructed out of 14 panels using revolutionary thermal bondingtechnology. This combined with the new PSC-Texture surface structure gives the "EUROPASS" its perfect handling characteristics and allows the players exceptional ball control. The outer dimpled - PSC texture - surface provides optimum grip and improves power transmission, creates greater swerve and increases accuracy on the pitch, in all weather conditions.



ANTO & TOSI JOINT PROMOTION in Taipei on June 7, 2008

In Taipei, the Austrian Tourism Office and the Trade Office of Swiss Industries (TOSI) will commonly organize some events around the ball to be held in June.

On Saturday June 7, "Children Soccer Tournament" will take place at the Taipei European School (TES) on its Tien Mu premises. This will be an open air event for the whole family, where traditional Austrian and Swiss food and beverages will be offered. To make it even more fun for kids and adults alike, side attractions such as a human football table, a goal board, a bouncy castle, face painting, a prize draw and others will be organized, too.

Austrian National Tourist Office: http://www.austria.info/
Trade Office of Swiss Industries: http://www.swiss.org.tw/
Swiss National Tourist Office: http://www.myswitzerland.com.tw/

For more details on EURO2008 in Austria and Switzerland, can be found on
http://www.euro2008.com/
http://www.uefa.com/