For Austria, it will be the first major soccer event the country has ever hosted.
Not surprisingly the matches are keenly anticipated in both countries.
16 European football nations will compete for the title. The teams include the two host countries Austria and Switzerland, and Greece, Italy, Germany, France, Croatia, Poland, Portugal, Romania, Sweden, Russia, Spain, Turkey, the Czech Republic, and the Netherlands.
The motto for the 2008 soccer tournament is 'Expect Emotions'!
There will be plenty for supporters to get worked up about. More than a million of them will make their way to the stadiums to watch the 31 matches and see European football at its best from close quarters. In addition, millions more will join in on the streets at official free fan festivals organized by the eight host cities. Furthermore, more than eight billion will watch the action on television. It's hard to imagine anything more colourful, festive and exciting. UEFA EURO 2008™ is pure emotion.
Besides, the finals will be an experience not to be missed, not least because great importance will be placed on hospitality, a unique mix of service-mindedness and friendliness, seasoned with a good pinch of humour.
It is believed that Euro 2008 will be one of the biggest football festivals in the world ever, not only in Austria and Switzerland, where the matches are held, but also across the world where many of the matches will be televised, so also in Taiwan, where many restaurants and bars show the games.
The Swiss Sports Museum's Football Memories project is taking a new look at the nation's footballing heritage in the run up to co-hosting UEFA EURO 2008™. Switzerland won the silver medal in the 1924 Olympic football tournament, losing 3-0 to Uruguay in the final in Paris. Given that there was no equivalent European tournament at the time, just reaching the final gave them the right to call themselves European champions. The new Sports Museum project has revived memories of that past achievement and is encouraging Swiss citizens to contribute memories and memorabilia to a new celebration of Swiss football. Soccer fans all have their own personal football memories and objects which are all worthy of being exhibited, more than 120 pieces of football memorabilia have already found their way to the exhibition website, including an original shirt worn by Ernst Hufschmid in Switzerland's first FIFA World Cup finals appearance in Italy in 1934.
The official matchball for UEFA EURO2008™ has been unveiled by adidas. EUROPASS is the latest in a long line of instant classic adidas match balls with the UEFA EURO 2008 official sponsor having exclusively supplied balls for the European Championship since 1980. ClassicThe classic colouring - a white base colour with black dots - recalls the balls of yesteryear, but round dynamic elements in silver and red results in a very modern design which perfectly suits the host countries. The national flags of both countries have also been integrated into the ball design, with eight circles in a subtle silver effect.
ANTO & TOSI JOINT PROMOTION in Taipei on June 7, 2008
On Saturday June 7, "Children Soccer Tournament" will take place at the Taipei European School (TES) on its Tien Mu premises. This will be an open air event for the whole family, where traditional Austrian and Swiss food and beverages will be offered. To make it even more fun for kids and adults alike, side attractions such as a human football table, a goal board, a bouncy castle, face painting, a prize draw and others will be organized, too.
Austrian National Tourist Office: http://www.austria.info/
Trade Office of Swiss Industries: http://www.swiss.org.tw/
Swiss National Tourist Office: http://www.myswitzerland.com.tw/