Taiwan - A New Destination for Health Tourism

Taiwan’s First International Healthcare Center
Min-Sheng Aims to Develop Health Tourism

Min-Sheng General Hospital officially launched its "International Healthcare Center" on Feb. 21, 2008. On that special day, Min-Sheng General Hospital held its sign unveiling ceremony & a press conference. Dr. Min-Sheng Yang, Founder & Chairman of Missioncare Inc., signed an important contract with Chairman Wang of the Taiwan Medical Tourism Development Association (TMTDA) allowing for development and cooperation regarding medical tourism in Taiwan.

The Taiwan Medical Tourism Development Association (TMTDA) was established on November 11th, 2007 by a group of doctors, travel agents, hoteliers and health-related entrepreneurs aiming to develop medical tourism in Taiwan and to make Formosa Taiwan a real health destination for global tourists.

Dr. Min-Sheng Yang said at the signing ceremony, “The relatively new field of medical tourism has seen steady growth over the past few years in Taiwan. The founding of the International Healthcare Center is a stepping-stone for us from the domestic health care industry to the globalization movement allowing for diversification and allocation of healthcare resources to the international market. Min-Sheng Hospital’s international team is currently working on many programs to bring overseas patients to Taiwan by offering extremely high level amenities and medical expertise comparable to the hospitals of developed nations. Additionally, medical costs are relatively low here in Taiwan, so I hope more and more patients from other countries will visit us.”

Chairman Yang also signed other contracts with Yuan Ze University, International SOS and the E-Health Consulting Group. The cooperation plans range from research projects regarding sustaining business models to patient referral to international medical rescue actions.

The brand new “International Healthcare Center” is located on the 22nd floor and is staffed with several multi-lingual specialists dedicated to building up Min-Sheng's international brand image and business model. It has a 24- hour hotline as the single contact window for responding to overseas patients' inquires. The center also provides assistance with communication and medical information to local expatriates visiting the hospital when needed.
The International Health Care Center is closely connected with other departments. Even if an international patient is hospitalized because of an illness treatable by another department, a doctor from the International Health Care Center will remain that patient’s doctor in charge. The center offers not only medical treatment but also physical examinations for visa matters, thus, making it very convenient for foreign patients.

The interior and exterior of the Min-Sheng Hospital make visitors feel like they are in a hotel rather than in a hospital. The facilities are decorated with formative art in bright colors providing a positive ambiance to the hospital. On the same floor of International Healthcare Center, you can find the most advanced medical spa in Taiwan, the “Orient Retreat Wellness Medi Spa” which offers post surgery beauty care along with other therapies. The professional spa team has created a series of therapies from head to toe ensuring a very balanced and healthy recovery not only for the body but also for the mind and soul.
Min-Sheng General Hospital is the first JCI (Joint Commission International) accredited hospital in Taiwan, representing an international quality standard of healthcare. The 600 bed hospital provides comprehensive tertiary health care including a 24-hour trauma center in the city of Tao-Yuan. It is the closest major hospital to the international airport offering several unique specialties by a team of competent medical specialists.

Located in the Chung Cheng Special District, which will become the new city center of Taoyuan City, Min-Sheng Hospital is one of the most advanced medical buildings in Taiwan. It is positioned as a leading tertiary medical center offering state-of-the-art technology.
Taiwan is a banana shaped island located in Southeast Asia among the island chains of Eastern Asia. It is bordered in the west by the Pacific Ocean, the north by Japan and Okinawa Islands and to the south by the Philippines. Thanks to the convenient access of air travel, Taiwan is one of the more popular tourist destinations in Asia. In 2006, a government task force launched a three-year plan for developing medical tourism in Taiwan, the initial stage of which promotes cosmetic laser treatment, laser eye surgery, and dental services to Japanese tourists. Now that Min-Sheng Hospital has launched a set of services tailored specifically to foreign patients, Taiwan should be able to attract more and more international visitors and make this beautiful island a new destination for “Health Tourism”.

Min-Sheng Hospital Global site:

Taiwan Medical Tourism Development Association (TMTDA) official site:


It’s got to be Austria

旅遊一定要去 --- 奧地利!

“It’s got to be Austria”

The Austrian National Tourist Office’s new print and online campaign launches a brand new image logo in February 2008, the Chinese Year of the Rat.

The Austrian National Tourist Office adopts a progressive new brand image.

Commenting on the search for the essence of Holidays in Austria, Dr. Petra Stolba, CEO of the Austrian National Tourist Office, said: ‘When I took over in November 2006, I considered the existing imagery to be the correct portrayal of brand “Holidays in Austria”. However, brands evolve.’
What followed was an thorough brand development process with the aim of defining the experiences and values that distinguish a holiday in Austria from all other European destinations: a pristine natural environment; typical Austrian courtly manners; Austria’s unique amalgamation of cultures throughout it history; the people’s ability to take on board external influences and refine them – be it the art of cooking or ways to celebrate life to the full.Experiencing culture is at the heart of holidays in Austria – the ability to let traditional values inspire new interpretations and for them to co-exist in harmony. It is the essence of all these attributes that are the key ingredients to the brand.

TBWA and ANTO: a perfect match

Following an international tender process, TWBA was entrusted with the development of a creative concept in accordance with brand values and prospective customer groups.

"The TBWA proved the right choice," says Ariane Tockner, Director of Brand Management for ANTO. “Christian Schmid and his team understood right from the beginning that we did not want just to produce pretty pictures, but to capture something immaterial. A photographic image should evoke emotion, charm and quaint customs and provoke a positive and surprising reaction.” TBWA won the bid to design ANTO’s new marketing campaign on the same day the agency collected a Silver Lion in Cannes for its Nivea campaign. The brief included one further challenge: Austria’s role as a co-host of UEFA EURO 2008™ needed to be included in the overall concept.Charming interplay of imagery and wordsDr. Petra Stolba comments, “With this new campaign we highlight Austria’s distinctive characteristics together with unexpected perspectives. The imagery of new campaign generates attention and interest, exudes continuity but also provides new impetus. We aim to produce so called ‘decision triggers’, which tip the balance in Austria’s favour and provides potential visitors with reasons to travel and opportunities to experience. Overall the campaign is designed to inspire and convey Austria as an enriching holiday destination.”

Re-branding to be rolled out in 2008

It’s got to be Austria” – the Austrian National Tourist Office’s new print and online campaign launches on 5th December 2007, and scheduled to run in Austria, Germany, Switzerland, Great Britain, Italy, France, Netherlands, Belgium, Hungary, Poland, Czech Republic, Croatia, Romania, Slovenia and Slovak Republic in February 2008 and then across America and Asia, making Austria the unique destination to the global travellers!


Dining in The Air

Hi, Gong Xi Fa Cai!
Happy, Healthy, Wealthy & Lucky RAT Year to YOU!
Any one interested in having a unique dining experience in the year of 2008?!
You can have breakfast, lunch, dinner or cocktail or invite your boss for a meeting while enjoying your meal, 50 meters above ground.

Dining event arranged by a professional event arranger of Benji Fun Company, it provides 22 seating complete with Chef, server, musician and you can select your own location without limitation.

Guarantee safety with the hoisting crane which can accommodate the whole band of musician, or making an automobile presentation to your customers.
(This restaurant is in Belgium.)